Redken Color
Redken offers a complete range of NYC-inspired haircolor options that are simply amazing! From high-fashion shades to ultra-shiny glosses to express services, each one is scientifically developed and salon-proven so that you can have color confidence. Our formulations ensure perfect, long-lasting color results with exceptional condition and shine. Redken offers three ranges of haircolor, one permanent, one permanent ammonia-free range and our demi-permanent haircolor.
Only Redken...can give you the beautiful customised haircolor you see on runways. Every Redken color brand conditions and protects during your salon service so you're assured shiny, healthy-looking hair as well as great color results. With Redken color you have numerous options...Whether its to complement your look or give your cut more versatility, we offer endless possibilities.Thanks to Redken's extensive color palette, your colorist can mix and create the perfect color to exceed your expectations. Top stylists, like Guido Palau, rely on Redken haircolor to bring their cuts to the next dimension, so why don't you?
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Permanent haircolor
Permanent haircolor uses dye molecules that interact with your hair's natural pigment to create a final haircolor. Permanent color won't rinse or wash out. Because the formulations actually enter the hair shaft, it is important to use a conditioning color system such as
Redken Color Fusion Advanced Performance Colorcreme or
Shimmer One shine infusing color creme. Each color is created with Redken's exclusive
High Fusion technology, which combines advanced dye performance with a unique conditioning creme system to deliver unsurpassed results.
new cover fusion

New Cover Fusion combines the signature natural reflect of Redken Color with enhanced white coverage. Cover Fusion is designed to cover hair that is 50% white or more, it has been specifically formulated to overcome all challenges and to look after key concerns of white hair, lack of strength, shine and condition.
Each shade has a balance of dyes that offer uniform coverage on even the most resistant white hair. The perfect amount of brown background provides the coverage, depth and warmth necessary to give a balanced, covered result at each level. The background of each shade is balanced with specific tones to offer a variety of reflects from cool to warm with optimal coverage. It's the fashion you love with the coverage you need.
New Electric Ave
Looking for on-trend fashion shades that complement the bold, bright colors found on New York City runways this season?
Introducing the latest hues for blondes, brunettes and redheads, Redken's Electric Avenue Haircolor Collection features fifteen highly fashionable permanent and demi-permanent shades. This color collection complements the latest runway inspired trends appearing on New York City streets. With Electric Avenue, your colorist can create amazing gold, copper and violet tones—the perfect accessory for this seasonʼs vibrant fashions.
Ask your stylist to use for all-over color, strategically placed highlights, or combine with other Redken haircolor to create your own unique looks from bold to subtle.
Color Fusion
Color Fusion is the modern, permanent color cream that delivers healthy-looking multi dimensional color thanks to its unique Colorbond Technology.
Is Color Fusion for you?
• you want to lighten, darken or match your natural color.
• you wish to cover your white hair naturally.
• you want a multi-dimensional color that lasts and shines.
Get exactly what you want! Color Fusion is an advanced performance color cream with over 100 shades in 6 categories. It can be used to lighten, darken, match natural haircolor, cover grey or create high fashion color results.
Shimmer One
Redken's first no-ammonia, permanent color cream that leaves hair brightened, conditioned and so shiny that it shimmers every-time that you use it.
Is Shimmer One for you?
• you are new to color.
• you are looking to enhance and revive your natural color, to make it more exciting and youthful by adding some shine to it.
Shimmer One is the answer for you! It will leave your color richer and shinier. Shimmer One is only a 20 minute service. This express service is so simple you can even have it done in your lunchtime! 20 minute Ammonia-free permanent shine – infusing color cream.
Thanks to the Exclusive Tri-Light Technology
TM
Shimmer One delivers soft, radiant color in 21 shades plus Clear; it locks in moisture and protection, then infuses hair with a shine so strong that it SHIMMERS.
Demi-permanent haircolor
Demi-permanent haircolor can enrich natural color, refresh faded haircolor or tone highlighted hair. It will not lighten hair and adds exceptional color, shine and condition to natural or color-treated hair without altering the natural pigment. Redken's
Shades EQ Equalizing Conditioning Color Gloss is a long-lasting no-ammonia demi-permanent haircolor used in-salon to glaze, refresh or correct natural or color-treated hair.
Shades EQ
The haircolor that thinks it's a conditioner!
Is Shades EQ for you?
• you want to retain the natural level of your haircolor whilst adding some tone to it.
• you are not ready for a permanent color.
• you have very little white hair and need a blending service.
• you are looking for a salon that offers creative services.
Shades EQ is the answer: choose from blending, glazing, refreshing or color adjusting services and go home with healthier, glossier looking hair.
There's no limit to what your colorist can do with Shades EQ! As the #1 long-lasting, no-lift, no-ammonia, demi-permanent haircolor in the U.S.* Shades EQ Equalizing Conditioning Color Gloss is one of the most versatile haircolor brands in-salon. Shades EQ provides healthy, shiny results, incredible conditioning and an amazing number of mixing possibilities with a full range of over 60 shades plus Crystal Clear and Color Kickers. Shades EQ can be used alone, intermixed or in other techniques with Redken haircolor.
Color Camo
Color camo* 10 minute camouflage color for men.
Is Color Camo for you?
• You are a male client who discreetly wants to hide your grey hair.
• you want to add more 'pepper' to your salt and pepper look.
• But above all, you are eager to take a few years off very quickly.
Do you want all of the above plus a discreet service, Color Camo* does just that for you.
Color Camo has a permanent Dye technology with demi-permanent results.
• No-ammonia formula.
• Low maintenance results with no visible lift.
• grey is camouflaged and naturally blended.
• Gradually fades with no unnatural gold or red tones.
• Protein and Quinoa Oil add a shot of strength and shine.
Lightening
Lightening (also called bleaching or decolorizing) can be used to create just a few highlights, lighten selected sections of the hair, or be applied to the whole head. Whether you want to illuminate just a few strands, or go from brunette to blonde, lightening requires expertise and the right products, such as Redken's collection of superior conditioning lighteners. Up to 7 is part of a collection of high-performance, superior condition Lighteners Redken offers salons.
Redken Lighteners
Whether you want to illuminate just a few strands or go from brunette to blonde, modern lightening requires more than good skills - the right product will definitely make the difference.
Redken offers a versatile collection for high-performance lightening results every time. With Redken Lighteners range, decolorising hair is no longer limited to just a few soft highlights or dramatic all-over change.
Don't forget…
Also, remember Redken provide haircare to help protect you color after a color service at home. Make sure that you know that the best way to keep your color looking salon fresh is by using professional products that have been specifically created to work with Redken color.
NEW Blonde Glam Collection

Redken has joined forces with one of today’s hottest celebrity colorists, Tracey Cunningham, to create the exclusive Blonde Glam Collection, a complete line of lighteners, haircolor and haircare, designed to give you the coolest, sexiest blonde haircolor. With a client list that’s packed with A-listers—Cameron Diaz, Jennifer Lopez and Molly Sims to name a few—Tracey knows exactly what it takes to create bold, high-fashion blondes. From the coolest platinum to subtle champagne highlights, the Blonde Glam Collection lets anyone get that glamorous, New York City blonde.
LIGHT IT UP
Blonde Glam Pure Lightening Cream offers fast, high lift with great conditioning, for the lightest, coolest, sultriest blondes.
COOL IT DOWN
The
Blonde Glam Haircolor Collection includes seven new calibrated shades from Color Fusion, Double Fusion and Shades EQ that have been specially designed to create haircolor that’s cool, shimmering and luxuriously blonde.
SET THE TONE
Haircolor that’s warm, golden and sinfully rich—maintain the look with
Blonde Glam Color Enhancer in Rich Vanilla. For ultra-pale to light blonde hair, try Blonde Glam Color Enhancer in Pure Platinum --keeps cooler blonde strands from turning brassy. At-home treatments boost blondes with fresh color and silky shine between appointments.
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Color protection haircare
Blonde Glam Haircare Range
A range of products which gently cleanses and revives multi-tonal blondes helping neutralise unwanted yellow tones and using the unique Crystal Shine Complex to brighten and enhance your color, leaving it with an iridescent, sparkling shine.
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Color Extend Haircare Range

Color Extend is a collection of shampoo, conditioner and treatments which helps shield, smooth, stabilise and secure haircolor from weakening and color change, leaving it vibrant, lustrous and naturally reinforced.
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